|
February 3, 2010
Cover-All expands colour capacity with iGEN 4.
December 5th 2008- COVER-ALL Acquisition continues with
Postlinx
Cover-All
Computer Services Corp. has finalized the purchase of Postlinx
Corporation. The purchase marks
the fourth acquisition by Cover-All of a document services organization
in the GTA in just the last five years.
This is in
addition to the purchase of SMART DM in 2007, Intelli-mail in 2005 and
Vestcom Ontario
in 2003. The addition of Postlinx
to the Cover-All group of Companies creates increased potential to
existing clients and added value to any organization in the mail
communication space.
The physical
numbers after the acquisition, more than 325 employees and 200,000 square
feet of office, production and storage across the Greater Toronto Area,
pale in comparison to the aggregate experience across the new
enterprise.
An integral
part of the acquisition rationale was the fact that Postlinx has
stringent procedures and retains ISO certification in their Scarborough facility. Services will include Managed IT, web
hosting, co-location services, web-to-print, data processing, campaign
analytics, laser and inkjet imaging in various formats, variable colour,
insertion, intelligent insertion, multi-station and master mailer, poly-wrapping
and finishing (including tipping, and self-mailers), scanning, indexing,
and shredding.
A full review
of client needs and services will follow the acquisition with a plan to
deploy combined services to market in 18 months. Although there is some overlap and
equipment redundancy that will create synergies, much of the experience
will remain in tact. The 18 month
plan will set goals in facility streamlining, consolidation (although not
definitive, the long-term intent is to retain at least two Document
Service facilities for BCP) as well as the inclusion of wrapping the
enterprise in a unified, but as yet to be determined brand.
Mike Coverdale, President of Cover-All commented:
"Since being founded in 1966 by James Coverdale, Cover-All has provided
our clients with exceptional quality and value, both of which will be
greatly enhanced by the acquisition of Postlinx. We continue to maintain a strong
leadership position in the industries in which we operate and as a wholly
owned Canadian company we are all proud to be an integral and growing
part of the mail communication industry in Canada. On behalf of our
shareholders, employees and all other stakeholders, I would like to
welcome all our new members to the Cover-All organization."
For further media information please contact John Leonard
416.354.4210.
June
27th, 2005
Although
Internet access and e-mail usage are prevalent in Canada,
the majority of Canadians still prefer receiving information and documents
by regular mail and consider this communication method far more secure
and reliable than e-mail. According to Pitney Bowes' Canada 2005
Household Mail Preference Study, more than half (58%) of Canadian
households with access to e-mail favor receiving documents, letters and
messages by mail while less than a third (30%) prefer the electronic
version. Furthermore, an overwhelming majority of respondents (81%)
believe regular mail is more secure than e-mail with only eight percent
holding the opposite opinion. The survey of more than 250 households
across Canada
outlines Canadians' habits, behaviors and attitudes toward the receipt
and use of regular and electronic mail, as well as their stance toward
telemarketing.
The
high degree of confidence in the security of regular mail also translates
into Canadians' preference to receive sensitive information such as
bills, bank statements and other financial information by this
communication method. Eighty-five percent of respondents with e-mail
access still choose to get financial data in hardcopy format compared to
only 11% who prefer receiving it electronically. This bias in favor of
regular mail is also prevalent for communicating other information such
as new products and services with two-thirds of households preferring to
receive regular mail from businesses compared to around 20% who like to
be informed by e-mail.
"The
study provides interesting insights on how Canadians would like to be
approached by businesses and service providers. Surprisingly, although
Canada scores high in connectivity levels with two-thirds of households
connected to the internet and e-mail, many of them still prefer to
receive information by regular mail," said Bill Mackrell, Vice
President, Marketing & Global Credit Services, with Pitney Bowes
Canada. "Whether embarking on a new marketing campaign or for
ongoing communication with clients, aligning the appropriate
communication channel with recipients' preferences plays an important
role in achieving successful business results."
But
while regular mail seemed to be the favorite business communication
channel in Canadian households, telemarketing is at the other end of the
spectrum. Three-quarters (75%) of Canadian households acknowledged that
if Canada
had a Do Not Call registry, they would want to be on it. Interest in a Do
Not Call registry in Canada
is even higher than in the U.S. where, in a similar
survey conducted by Pitney Bowes, less than two-thirds (61%) of
households indicated interest in being on the list. Also, unlike their
peers south of the border, 53% of Canadians expect the number of
unsolicited telemarketing calls to increase over the next year, compared
to just 13% of respondents in the U.S. Telephone is also the channel
least preferred by Canadian households for receiving information on new
products and services from companies they don't do business with (52%
least prefer telephone, 22% least prefer e-mail and 19% least prefer
regular mail).
Additional
Key Findings
·
Canadians are more likely to discard unopened
unsolicited e-mail than regular mail (69% vs. 26%).
·
61% of Canadians spend less than 15 minutes on
reading and responding to incoming mail, which puts more pressure on
direct-mail marketers to communicate quickly.
·
While 20% of Americans devote more than 30 minutes
to review mail, only 10% of Canadians spend the same amount of time.
·
79% of respondents find unsolicited phone calls
more intrusive than mail (14%).
·
The same percentage (62%) of Canadian and U.S.
households believe the volume of e-mail will increase over the next year.
·
Three-quarters (76%) of Canadian respondents said
regular mail was most convenient, and 45% found it most persuasive.
·
Survey Methodology
·
Commissioned by Pitney Bowes of Canada and based on a similar study
carried out by Pitney Bowes in the U.S.,
research company BrandTrust surveyed more than 250 households across Canada.
Phone interviews included questions about households' mail, e-mail and
telemarketing use and preferences. The findings provide a snapshot of
Canadian habits, behaviours and attitudes towards the receipt and use of
mail, both regular and electronic - as well as telemarketing.
June
2005 - PostLinx Receives Mailing Ingenuity Award
PostLinx was recognized this month with the “2005 Mailing Ingenuity
Award” from the Mailing & Fulfillment Services Association
(MFSA) annual conference, held at the Hilton Riverside Hotel, New Orleans.
Each
year, the association conducts its “Awards for Excellence”
competition and asks its 600 plus members to submit notable entries based
on various mailing categories. Industry experts judge the competition and
the results are made public during the awards ceremony at the annual
gala. The award categories include creative problem solving in
management, data & variable imaging as well as mail production
services.
PostLinx recently created and introduced a Customer Performance Scorecard
which tracks and measures quality, mail volumes and on-time performance.
The scorecard captures and provides quantifiable performance data, which
can then be presented during client reviews.
This year’s award marks PostLinx 13th
Ingenuity Category award with the association. PostLinx has been an
active member of the MFSA for nearly 20 years.
April 2005 - PostLinx achieves ISO 9001:2000
Certification
PostLinx
announced today that it has successfully completed the requirements and
is now registered to the ISO 9001:2000 quality standard.
Over the past year, PostLinx has formally embarked on a mission to
provide quality controls and improvement processes throughout every
aspect of its client mailings and to drive continual improvement
throughout its organization. The resulting improvement in quality
control, operational procedures, and increased efficiency contributed to
the organization's registration to the ISO 9001:2000 standard on April 1,
2005.
ISO
9001:2000 is the international standard for establishing and maintaining
a quality management system. This includes what an organization does to
fulfill
·
A customer's quality requirements, and
·
Applicable regulatory requirements, while aiming
to
·
Enhance customer satisfaction, and
·
Achieve continual improvement of its performance
in pursuit of these objectives.
Keeping personal information secure is also very
important to us at PostLinx. We have recently upgraded our entire
information system architecture based on ISO 17799 standards, and we are
working to achieve this important Certification. As PostLinx’
President, Greg McKenzie says, "ISO 17799 registration will provide
the company and our clients with a foundation for the escalating
requirements around data management, privacy and information
security.”
May
2004 - Michael Price receives CMA lifetime achievement Award
CMA
Annual Conference, Ottawa
Michael Price, PostLinx Corporation’s Vice President of Business
Development, has been elected a Honorary Life Member of the Canadian
Marketing Association in recognition of an outstanding contribution to
the marketing community, and for the furthering of the
Association’s vision and evolution.
Mr.
Price joined the CMA Board of Directors in June 1995 and served on the
Board for three years. More recently, he chaired the CMA Postal Issues
Committee and served as CMA's representative to the Canada Post Joint Technical
Committee. He has also chaired the Mailing Services Council, and is
currently active on the Ethics and Privacy Committee.
Some NEWS items have to be viewed using Acrobat Reader. If you do not have Acrobat Reader, you can
download it for free.
|
